For ten years, we have been known as Create Azure. Today, we have re-branded to be Serendum™. Create Azure has provided web and software development, mobile application development, systems engineering, and web and server hosting over the last ten years. Our services have provided crucial technology to businesses ranging from small to large throughout various sectors and industries.
We have prided ourselves on our client relationships, our near 90% client retention rates, and our low need for marketing. In fact, we rarely ever invested in marketing as Create Azure. We relied on building strong customer relations, providing amazing support, and providing an amazing service to market our software development firm. It worked.
As we grew, we outgrew our name. A name chosen in 2012 no longer defined the company we became. The journey begins today as Serendum™, a journey not so different from the journey that began with Create Azure in 2012. We have never intended for our company to remain stagnant, and we knew this time would come at some point.
Serendum's diversity-centric mentality comes from our roots as an LGBTQ+-owned organization. We have devoted ourselves to working with LGBTQ+-friendly organizations, working with minority-owned businesses, and working with businesses that recognize the importance of diversity in all industries.